Today we are excited to announce a new multiyear marketing partnership with the National Basketball Association (NBA) that makes Clutch the Official Online Car Retailer of the NBA in Canada.

The collaboration between the NBA and Clutch, Canada’s first and largest online pre-owned car retailer, tipped off with an engaging fan activation in downtown Toronto last week. One of the Clutch iconic red flatbed trucks was transformed into a mobile basketball court set-up, giving fans the opportunity to take a “Clutch shot” and win prizes, including NBA store gift cards and custom Clutch x NBA branded basketballs. Clutch’s renowned trucks provide delivery and pick-up direct to consumers within Ontario and the Maritimes.

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Video Credit: The Local Collective

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Throughout the 2023-24 NBA season, Clutch will engage fans through national contests, including opportunities to win trips to the 2024 NBA All-Star Weekend and the 2024 NBA Finals. We’ll also be partnering on unique digital programs across the NBA’s social channels and on fun surprise-and-delight moments for fans. You can follow along on Clutch’s social channels or our website to learn more. 

 “We’re so excited to be kicking off this incredible partnership with the NBA,” said Whitney Bell, Vice President of Marketing at Clutch. “We look forward to sharing our customer-focused online car buying and selling experience with basketball lovers in the years to come and are excited to engage fans through contesting and activations all season long.”

“Clutch is an innovative company that shares our consumer-first approach and commitment to providing outstanding experiences to fans and customers,” said NBA Canada Senior President Leah MacNab.  “We’re excited to team up with Clutch to engage communities across Canada.”